AI Insights · Timothy · January 2024
Top 5 Consumer Finance Apps on iOS in Argentina Q4 2023
In Q4 2023, the top consumer finance apps in Argentina showed varied performance in downloads, revenue, and active users. Mercado Pago led in active users, while Splitwise saw significant revenue growth.
During Q4 2023, the top consumer finance apps on the iOS platform in Argentina demonstrated diverse trends in downloads, revenue, and weekly active users. Here’s a detailed look at their performance based on Sensor Tower data:
Mercado Pago: cuenta digital saw a fluctuating trend in downloads, peaking at 28.5K in the week of October 30. The app maintained a high number of weekly active users, starting at approximately 2.05M and ending the quarter slightly lower at around 2.01M.
Santander Argentina experienced a steady download rate, with a slight dip mid-quarter. Downloads ranged from 2.9K to 4.3K. The app's weekly active users showed minor fluctuations, starting at 111.7K and ending the quarter at 110.7K.
BBVA Argentina had a relatively consistent download trend, with figures ranging from 2.3K to 3.4K. Weekly active users showed a gradual increase, starting at 93.7K and peaking at 100.1K in early December before stabilizing around 98.4K.
Splitwise saw notable revenue growth, peaking at $516 in the week of December 4. Downloads also increased, reaching 3.1K in the final week of December. However, weekly active users saw a decline from 8.1K at the start to around 6.7K by the end of the quarter.
Tricount - Split group bills exhibited a steady increase in downloads, peaking at 2.1K in the last week of December. The app's weekly active users also grew, starting at 3K and ending at approximately 4.7K.
These insights are part of Sensor Tower's extensive data, providing a comprehensive view of app performance in the consumer finance category. For more detailed analytics, visit Sensor Tower.
